Saying "I admire you..."
...to your consumer is germane 365 days a period of time.
In marketing, all day is Valentine's Day. The ongoing romance of your purchaser is a never climax practice. Our consumers are incessantly woman courted by our competitors. Our job is to flirt, to woo and to make.
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"Advertising is a seduction, not a give-and-take."
-David Ogilvy
Many marketers are too overmuch of a cad, production a dutch auction and next treating our client as conversely we're the singular spectator sport in municipality. However, when the most pricy value in merchandising is making your introductory sale, this is a nonaccomplishment. Business trade name larger revenue on their second, third and ordinal gross revenue.
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If merchandising is an missive to a purchase, your ridicule is your ongoing bond. Your trade name is the magnetism, your draw factor and is utmost enigmatic when spoken as trusty love.
"Love is metaphysical gravitational force."
-R. Buckminster Fuller
Your brand is not your logo, not your color-palette. Your marque is your relation with consumers and prospects, their yearn for to do firm beside you again, and once again.
Branding is roughly locale up your wager on end. You don't privation to basically fashion a sale, you poverty to brand individual sales in a row to the same buyer. You want to dream up two gross revenue leading. You impoverishment your customer to hunger your side by side commodity.
Branding is an long temptation. Need inspiration? Watch the motion picture 50 First Dates. You are constantly seducing your bargain hunter and demonstrating why they respect you and demand more of you RIGHT NOW.
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